The Many Benefits of Guest Blogging

by | Dec 12, 2017 | Content Marketing | 0 comments

The Many Benefits of Guest Blogging

by | Dec 12, 2017 | Content Marketing | 0 comments

What if you were able to reach a larger audience in your niche while also adding credibility to your brand? Contributing to guest blogs is a great way to gain the trust of potential customers, and, by using keyword research from your own content, your site may see unprecedented success.

Guest blogging has been a subject of much debate in the world of internet marketing, yet, it is one of the best content marketing strategies that you can cultivate. It can bring awareness to your brand, expand your network, and increase traffic to your business. Guest blogging is beneficial for both your business and your integrity as a writer. It can be a powerful tool if you use it right.

Get Your Content Marketing Ducks in a Row

The first step to contributing a successful guest blog post is to align every aspect of your content marketing plan. You are writing to target a specific audience. Identifying the right niche and tailoring your post to gain that audience’s attention are important factors in getting successful results.

Content and keyword research are crucial in developing the voice that will bring customers to your business. Guest posting offers wider opportunities for search engine visibility and lets an audience get familiar with your brand. Because guest blogs usually incorporate links to your own blog, using relevant keywords may pad your backlinks and make them more visible to search engines. Consider your keywords and content carefully before you write; to generate the best results, make each word count.

Expand Your Network and Traffic

Guest blogging for sites in your niche is a great networking tactic to use in any content marketing plan. By contributing to niche blogs, you have an opportunity to engage with your audience and collaborate with other authors. Getting active in the community through commenting, sharing, and posting is a great way to build relationships in your niche and attract attention to your own blog.

Networking

This level of exposure can be helpful in reaching your target audience. Contributing a quality guest post to a popular blog in your niche may get your target audience’s attention and send their traffic in your direction.

Use Social Media Platforms

Social media presence is one of the leading content marketing methods that attract customers to your business. Guest blogging can boost the number of eyes that see your content and help deepen your pool of followers. Often, guest blogging enables you to link to your own social media platforms in your contributed piece. You want to make sure your content is shareable and useful to an audience to gain a larger social media following.

The number of shares your content gets through social media establishes trust and credibility. There have been some cases where writers gained as many as 200 followers a day after contributing to a blog with their social media links attached. Quality content builds the trust of your target audience, which can spread more easily through these social media channels. Enabling feedback and engaging with your audience also helps build a trustworthy relationship.

Gain Authority

Trust begets loyal customers. Your audience may respond to your content if you establish credibility as a writer through other blogs within your niche. Guest blogging gives you the opportunity to appear on any number of trustworthy sites. Appearing as a guest blogger may add authority to your own information on the subject and draw positive attention to your brand. Getting your content out there is a great way to build trust and credibility to your own business, and may help you attract loyal customers.

Bring Awareness to Your Brand

Brand voice is an important factor to keep in mind as you write guest posts. Once you’ve become a recognizable voice within a niche, your audience will look for that voice in your own brand. This is your chance to show your audience what you have to offer and what sets your business apart. Bring something fresh and exciting to the table! It will help keep customers interested in your brand.

Brand Awareness

To gain your target audience, you must contribute to blogs that already have an established flow of traffic. Your contribution to a blog should be relevant to the kind of content you provide on your own site. This helps the audience maintain interest in what you have to say. Building better backlinks will help optimize your success in gaining relevant traffic. Contributing to popular blogs in your niche is a great way to introduce your content to an audience rather than waiting for them to find you.

Blog Away

Guest blogging offers many benefits for your business and content writing portfolio. By using keyword research and a careful content marketing plan, you may be able to appeal to a wider audience and reap the benefits of writing for other blogs in your niche.

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Jon Bingham

Marketing Director at BKA Content
Jon is the Marketing Director at BKA Content. When he's not crafting compelling marketing material, he likes to build Legos, buy sneakers, stare at sports cars and watch the Utah Jazz.
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