Is AI Writer ChatGPT Considered Spam by Google?

by | Jan 13, 2023 | Content Marketing | 0 comments

It seems like you can’t go anywhere on the web these days without hearing something about AI content generators.

AI writer tools like ChatGPT have been getting a lot of attention lately, but how does Google view content that is automatically generated using AI?

🤔 Does Google rank automatically-generated content within its search results?

🤔 Can Google even detect content that was automatically generated by AI?

The answers to these questions are extremely important to marketers and SEOs investing time and money into content marketing.


AI-Generated Content is Against Google’s Webmaster Guidelines

In a recent Google Search Central SEO office-hours hangout, a question was brought up about GPT-3 AI writing tools and how Google views content written by AI.

Google’s Search Advocate John Mueller said:

*Screenshot taken from Search Engine Journal on 1/11/2023


You can view the full response in the video below:

John Mueller’s answer is interesting. Content automatically generated by AI is currently considered as spam, and spam doesn’t rank on Google.

⚠️ If you are using an AI writer to automatically generate content such as blogs or webpages that you want to rank on Google’s search engine, make sure you understand the risk!


There is a moderate chance that Google will eventually find and penalize the automatically-generated content as spam.

Can Google Detect Automatically Generated Content Written By AI?

The short answer is that we don’t know.

Dan Nguyen from Google’s search quality team said in a Google office-hours video that Google has “algorithms to go after” those who post AI-created content. Google then can “demote site scraping content from other sites.”

Many within the SEO industry suspect that the recently released “Helpful Content Update” that Google finished deploying on January 12th, 2023, was designed to help catch content written by AI.

*Screenshot taken from Search Engine Journal on 1/11/2023


It’s important to note here that the phrase, “by people” is repeated three times in this announcement, indicating the importance of human-written content.

These statements don’t necessarily say that content can’t be written by AI, but what it does say is that the content should be useful and helpful to the readers. As AI currently stands, human intervention is definitely still needed to edit and fix content written by AI as most AI-written content is repetitive and may not be factually accurate.  

Statements like these show that Google is digging in its heels when it comes to valuing content that is valuable and helpful to humans.


What Does All Of This Mean?

In simple terms, if you want your SEO content to rank on Google,  it’s safest to make sure you have a human writing it.

ChatGPT and other AI tools are very impressive and can be used to help you come up with ad copy, headlines, or ideas to write content about, but using it to automatically create blog or web page content on your website could eventually lead to losses long-term.

The main takeaway is that automatically-created content is against Google Webmaster Guidelines and could be eventually “demoted” as spam, thus rendering automatically-generated content useless for SEO and content marketing purposes in the long run.

Instead of taking the risk, use human-written content for your blogs and webpages, which is the type of content that Google has always valued.

Here at BKA Content, we provide completely original human-written content that meets Google Webmaster guidelines.

This fundamental principle makes us a trusted partner to help you achieve your content marketing goals.

Content by Humans, for Humans

Need help creating human-written content that ranks well on Google and drives results? We’re here to help!

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